Digital Skills & Leadership Track
- Helen Creeger & Aline Masuda
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- Imagen fecha de inicio
- 2nd Hybrid, 3rd Online
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- Imagen madrid, barcelona, mexico u online
- English
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- Imagen hora
- December 2nd and 3rd
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- Imagen idioma
- 18:30 - 20:00 hrs
We are living in a complex time, experiencing many changes. Nowadays, a leader needs to know how to cope with uncertainty, be flexible, innovate.
This is why, EADA and ISDI have created Digital Skills & Leadership Track, a mini-course composed of two sessions, each taught by one business school. You will learn about Design Thinking, with Helen Creeger and Leadership, with Aline Masuda.
If you attend to both sessions, you'll get a diploma for completing the track.
BECOMING A DIGITAL LEADER - December 2nd
How to inspire staff productivity and growth
As leaders, we must ensure that employees are motivated and perform well at work. As future digital leaders, this becomes a unique challenge.
While working digitally and technologically, we will face in our professional future several obstacles. For instance, without face-to-face interaction, it becomes more difficult to build trust with our team. In this sense, it is more difficult to give our employees feedback and ensure that they are learning and performing.
For instance, how can we certify that employees are properly working using technology? How can we help employees to grow and develop?
In this session we will review the unique roadblocks that we face while leading others digitally with an emphasis on improving employee productivity and development.
During this webinar, we will:
⭕️Learn how to use goal setting practices to manage employee performance using technology
⭕️Learn how to improve employee’s confidence and aid in employee´s growth in a digital world
From this webinar, you will get:
⭕️A framework to refer when managing employee performance digitally
⭕️Role play: an opportunity to practice how to use goal setting to motivate employees
⭕️A model to refer to help others and yourself to improve confidence and grow while working in a digital environment
DESIGN THINKING - December 3rd
Who doesn't spend hours scrolling on Instagram or watching videos on Tiktok? How do digital pure players create such addictive apps?
They have developped innovation methodologies which are designed to understand our real needs, question the status quo and redefine problems. One the most relevant of these methodologies is Design Thinking.
In this session, we'll go through the different Design Thinking innovation phases. An innovation methodology focused on the user. Digital companies use it to design human-centricsolutions and products.
Aline D. Masuda
Professor of the Department of Strategy, Leadership and People
Aline has a PhD and a Master's degree in Industrial Organizational Psychology. She was a Senior Project Manager at Towers Perrin-International Survey Research, working with corporate clients such as BP and Novartis. She has also conducted research on human capital and marketing intelligence for IBM and post-doctoral research at IESE. He conducts research on motivation and leadership, employee attitudes, the enrichment of work and family, and flexible work organisation across cultures.
Helen Zipora Creeger
Teacher, Designer and Speaker
Helen designs conversations for voice user interfaces. He acted as Conversation Designer for the first Skill Recipe for Alexa in Spain (also one of the first for Google Assistant) as well as consultant in other Voice projects. As an Interaction Designer, he focuses on the end-user experience, following the Design Thinking methodology and conducting Stakeholder workshops, user research and interaction design.